The National Independent Talent Organization is a non-profit group initially formed by like-minded independent talent agencies (and soon thereafter expanded to encompass independent management companies) for the purpose of promoting the welfare and prosperity of its members and their represented artists, as well as for the indirect benefit of those associated with them. NITO welcomes a broad coalition of the live music ecosystem.
From the point of inception, NITO has been working tirelessly to advocate for the survival of the live music community as the nation and economy slowly recover from the COVID-19 pandemic.
Talent Agents and Managers represent and work for the artists and are the direct conduit between the Artists and the countless people whose livelihoods depend on one another: Publicists, Social Media Managers, Promoters and their staff, Travel Agents, Record Companies, Tour and Production Managers, Sound, Lighting and Backline Technicians, Riggers, Gaffers, Truck and Bus Drivers, Freight Companies, Venue Staff (Box Office, Ticket Takers, Ushers, Security, Concessionaires, Caterers, Marketers, Stagehands, Loaders, Hospitality, Runners, Local Transport, Janitorial), Accounting, Airlines, Hotels, Rental Vehicles, and Ticketing Companies, etc.
NITO’s 14 founding small independent businesses currently represent approximately 2,000 artists. In 2019, collectively, more than 40,000 concerts were booked by NITO’s members across the U.S. with over 12.5 million tickets sold, generating in excess of half a billion dollars in gross ticket sales annually. The additional financial impact of these performances on surrounding communities is over $1 billion.
While it is still unknown when it will be safe to experience the thrill of a concert in person again, NITO will continue their efforts on behalf of the artists they represent and their role as the engine that helps to employ and support all of those who depend on their work. NITO will fight to keep this community alive until it’s safe again to gather with friends and other fans to share these experiences that are some of the best moments of our lives.
We need and want to be assured that our voices are heard in Congress and Washington.